Kristin Ess Hair Moisture Rich Curl Shampoo for Curly + Wavy Hair

Our signature Curl Hydration Complex is formulated to hydrate, reduce frizz, and encourage curls, while also adding shine and protecting against environmental stressors and color fade. As Kristin Ess, the creator of this collection, explains, "Most curly hair naturally lacks moisture, so let's make sure your shampoo isn't drying it out further!"

This gently cleansing formula creates a super rich lather, ensuring a pleasurable wash day experience. It has good slip, which means it helps the hair glide smoothly during the cleansing process, without stripping the natural oils.

The Curl collection is entirely focused on slip, moisture, and definition. Kristin encourages users to "keep it rich on wash day and incorporate additional hydration into your styling routine." These products can be used alone or layered together, depending on your hair's specific needs.

Designed for all curl types, this collection is moisture-conscious, gently cleansing, and free of drying alcohols, sulfates, parabens, phthalates, and silicones. It is also cruelty-free, color-safe, and keratin-safe.

To use the shampoo, thoroughly wet your hair, then create partings with the pointed tip and apply the product directly to your scalp. Massage it in to create a rich lather, adding a little water if necessary. Rinse well before conditioning.

The Curl Hydration Complex, the signature ingredient in this collection, is designed to hydrate, reduce frizz, and encourage coils, all while adding shine and protecting against environmental stressors and color fade.

Kristin Ess, the creator of this collection, emphasizes the importance of addressing the natural lack of moisture in curly hair. She wants to ensure that the shampoo doesn't exacerbate this issue, but rather, gently cleanses without stripping the hair of its essential oils.

The rich lather and good slip of this formula make the wash day experience a pleasure, rather than a chore. Users can keep their curls rich and hydrated on wash day and incorporate additional hydration into their styling routine, using the products alone or layered together as needed.

This curl-focused collection is designed to cater to all curl types, providing a moisture-conscious, gently cleansing, and non-drying solution. It is also cruelty-free, color-safe, and keratin-safe, making it a versatile and responsible choice for curl care.

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