Fragrance-Free All-in-One Styler for Natural Curly Textured Hair

Our mission is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. It's so important we incorporated it right into our company name, LUS = Love Ur Self. So every time you see it on one of your bottles, you're reminded to Love Ur Self... just a little more each day!

We believe in quality over quantity. That's why our core product line is built around a simple 3-step system: 1. wash, 2. condition, 3. all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

Curls ≠ complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. Our products are full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine. LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. Simply choose the customized hair care system that's made especially for you. No crunch, no cast, and non-sticky.

This styler is water-activated and must be applied to wet, clean hair. After Step 1 & 2, rake in 1-3 pumps per section based on hair texture, density, and length. Apply evenly from root to tip and squeeze out extra water if necessary. If you like, use finger-coiling, scrunching, or other curl-enhancing techniques to encourage definition. Ensure each section is smooth before moving to the next. Repeat throughout each section. Air dry or diffuse gently.

Our curly hair products are never tried on animals. They're also gluten-free, so you can rest assured that they are suitable for sensitive skin. We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that's why we created these products to help bring out the best of your own unique curls.

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