Curl Kit for Curly Hair: LUS (Love Ur Self) Ultra-Defining Formula with Simplified Irish Sea Moss, Aloe Vera & Shea Butter Vegan & Cruelty Free

Curliness ≠ Complexity. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. Our mission is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. That's why our company name is LUS, which stands for "Love Ur Self."

We believe in quality over quantity. That's why our core product line is built around a simple 3-step system: wash, condition, and all-in-one styler. If a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best! We put a lot of LOVE into developing our products, focusing on honesty, transparency, and effective ingredients that actually work.

The Ultra-Defining Curl Kit perfectly pairs our 3-Step System with our Irish Sea Moss gel to give your curls extra definition, moisture, softness, and shine. This kit is customized for different curl types, from wavy to kinky-coily. If you're just starting your curl journey or need a refresher, use our curl type chart to discover your unique hair characteristics.

Our products are clean, vegan, cruelty-free, dermatologist-tested, and approved. We're so confident you'll love them that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, and we've created these products to help bring out the best in your own unique curls.

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